Our Story
From manufacturing to creating spaces
In order to meet the increasingly sophisticated needs of our customers, we develop our business from the perspective of spatial creation.
As professionals with the "sensitivity of a creator" and the "vision of a marketer," we will provide high-quality services.
Shichisai Co., Ltd.
We are a comprehensive display company with over 70 years of history.
Founded as a company that manufactured and sold mannequins, we have been involved in the creation of many commercial spaces, including the design and construction of display fixtures and store interiors in commercial facilities.
We have opened this online store with the desire to make the spatial presentation materials we have developed over the years known and used by as many people as possible.
We will stock products based on Shichisai's present (spatial design), future (commitment to the global environment), and the philosophy we have had since our founding (creating beauty and playfulness).
Pursuing beauty, being sensitive and playful, we create the future.
Our goal is to provide society with beautiful and creative creations and services, thereby earning fair profits and distributing those profits fairly, and contributing to the healthy development of society.
The name was chosen by painter Mukai Junkichi, older brother of Mukai Ryokichi, the founding president of Shichisai Kogei Co., Ltd., on July 21, 1946, with the meaning that "As a company primarily involved in plastic arts, the seven colors of red, yellow, orange, green, blue, indigo, and purple are indispensable in the expression of our works. We also hope that in the future we will become a rainbow that hangs in the skies of the world."
The playful and unique colors are meant to harmonize without mixing, creating something beautiful, inspiring those who see it, and representing our hope that it will become a rainbow that shines across the world.
1. Take on challenges without fear of failure and create a new future.
2. Be courageous and embrace change.
3. Think for yourself and act honestly and sincerely.
Quality first
As the leading mannequin company in Japan, we have been working to discover new possibilities for mannequins and create new images, and have grown to meet the voracious needs of the market, particularly in commercial facilities.
All mannequins are made by hand, and the process of people creating human figures is both an art and an excellent craft.
Although the materials used have become lighter and more durable, the techniques that have been cultivated over the years and the manufacturing methods that are still unchanged today, incorporating new materials and technologies of the time, are one proof that mannequins remain human-like.
The design production techniques that have supported Nanairo's manufacturing have always been based on handcrafting to this day.
Currently, we are working to create spaces with even higher added value by honing the sensibility, technical skills, and quality that we have cultivated as a tradition since our founding.
In addition to commercial facilities, we have been able to proactively enter new fields such as cultural and public facilities, events, and the total production of the development of hospitals and clinics, and based on our abundant track record and know-how, we provide integrated support for design, planning, and construction, and continue to convey an accurate message of cutting-edge modern needs in each field.
We pursue beauty and have a rich sense of aesthetics.
Create the future with a playful mind.
We pursue beauty, sensibility, playfulness, and creating the future.
